| 000 | 01004cam a22003014a 4500 | ||
|---|---|---|---|
| 999 |
_c189 _d189 |
||
| 001 | 13336177 | ||
| 003 | OSt | ||
| 005 | 20230621113020.0 | ||
| 008 | 030908s2004 maua 001 0 eng | ||
| 010 | _a 2003065006 | ||
| 020 | _a0072537728 (alk. paper) | ||
| 020 | _a0071214259 (international : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5821 _b.B62 2004 |
| 082 | 0 | 0 |
_a659.1 _222 |
| 100 | 1 | _aArens, William F. | |
| 245 | 1 | 0 |
_aContemporary advertising / _cWilliam F. Arens. |
| 250 | _a9th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2004. |
||
| 300 |
_axlii, 617, [62] p. : _bill. (some col.) ; _c28 cm. + _e1 CD-ROM (4 3/4 in.) |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 500 | _aIncludes index. | ||
| 650 | 0 | _aAdvertising. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cGENERAL |
||