000			01345cam a2200325 a 4500
999			_c188 _d188
001			12410554
003			OSt
005			20230621113020.0
008			010516s2002 maua b 001 0 eng
010			_a 2001091172
020			_a0072415444 (alk. paper)
020			_a0072451769 (CDROM)
040			_aDLC _cDLC _dDLC
050	0	0	_aHF5821 _b.B62 2002
082	0	0	_a659.1 _221
100	1		_aArens, William F.
245	1	0	_aContemporary advertising / _cWilliam F. Arens.
250			_a8th ed.
260			_aBoston : _bMcGraw-Hill Irwin, _cc2002.
300			_a1 v. (various pagings) : _bill. (some col.) ; _c29 cm. + _e1 CD-ROM (4 3/4 in.).
440		4	_aThe McGraw-Hill/Irwin series in marketing
500			_aTitle on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.
504			_aIncludes bibliographical references and indexes.
538			_aSystem requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher.
650		0	_aAdvertising.
740	0	2	_aStudent CD-ROM for use with Contemporary advertising.
906			_a7 _bcbc _corignew _d3 _eepcn _f20 _gy-gencatlg
942			_2lcc _cGENERAL