000 01231pam a2200349 a 4500
999 _c175
_d175
001 653610
003 OSt
005 20230621113020.0
008 940718s1995 ilua b 001 0 eng
010 _a 94030028
020 _a9780070287099
040 _aDLC
_cDLC
_dDLC
043 _an-us---
050 0 0 _aHF5415.33.U6
_bH38 2011
082 0 0 _a658.8/342/0973
_220
100 1 _aHawkins, Del I.
245 1 0 _aConsumer behavior :
_bimplications for marketing strategy /
_cDel I. Hawkins, Roger J. Best, Kenneth A. Coney.
250 _a6th ed.
260 _aAustralia:
_bMcGraw-Hill Irwin,
_cc2011.
300 _axix, 649 p. :
_bill. (some col.) ;
_c27 cm.
440 4 _aThe Irwin series in marketing
504 _aIncludes bibliographical references and indexes.
650 0 0 _aConsumer behavior
_zUnited States.
650 0 0 _aMarket surveys
_zUnited States.
650 0 0 _aConsumer behavior
_zUnited States
_xCase studies.
650 0 0 _aMarket surveys
_zUnited States
_xCase studies.
700 1 _aBest, Roger J.
700 1 _aConey, Kenneth A.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cGENERAL