000			01304cam a2200361 a 4500
999			_c174 _d174
001			13055125
003			OSt
005			20230621113020.0
008			030113s2004 maua b 001 0 eng
010			_a 2003041331
020			_a0072316020
020			_a0071214690 (international : alk. paper)
040			_aDLC _cDLC _dDLC
043			_an-us---
050	0	0	_aHF5415.33.U6 _bH38 2001
082	0	0	_a658.8/342/0973 _221
100	1		_aHawkins, Del I.
245	1	0	_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, Roger J. Best, Kenneth A. Coney.
250			_a9th ed.
260			_aBoston : _bMcGraw-Hill Irwin, _cc2001.
300			_axxiv, 775 p. : _bcol. ill. ; _c27 cm + _e1 CD ROM.
440		0	_aMcGraw-Hill/Irwin series in marketing
504			_aIncludes bibliographical references and indexes.
538			_aSystem requirements for accompying CD ROM.
650	0	0	_aConsumer behavior _zUnited States.
650	0	0	_aMarket surveys _zUnited States.
650	0	0	_aConsumer behavior _zUnited States _vCase studies.
700	1		_aBest, Roger J.
700	1		_aConey, Kenneth A.
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2lcc _cGENERAL