| 000 | 01375cam a22003614a 4500 | ||
|---|---|---|---|
| 999 |
_c169 _d169 |
||
| 001 | 13380985 | ||
| 003 | OSt | ||
| 005 | 20230621113019.0 | ||
| 008 | 031022s2005 ilua b 001 0 eng | ||
| 010 | _a 2003064200 | ||
| 020 | _a0072537744 (alk. paper) | ||
| 020 | _a0071111182 (international : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.D846 2005 |
| 082 | 0 | 0 |
_a658.8/27 _222 |
| 100 | 1 |
_aDuncan, Tom _q(Thomas R.) |
|
| 245 | 1 | 0 |
_aPrinciples of advertising & IMC / _cTom Duncan. |
| 246 | 3 | _aPrinciples of advertising and IMC | |
| 250 | _a2nd ed. | ||
| 260 |
_aChicago, IL : _bMcGraw-Hill/Irwin, _cc2005. |
||
| 300 |
_axxvii, 774 p. : _bcol. ill. ; _c29 cm. |
||
| 440 | 4 | _aThe McGraw-Hill/Irwin series in marketing | |
| 500 | _aRevision of: IMC / Tom Duncan. 1st ed. 2002. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aBranding (Marketing) | |
| 700 | 1 |
_aDuncan, Tom _q(Thomas R.). _tIMC. |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0702/2003064200-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0702/2003064200-t.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cGENERAL |
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