| 000 | 01175cam a2200325 a 4500 | ||
|---|---|---|---|
| 999 |
_c1686 _d1686 |
||
| 001 | 15274643 | ||
| 003 | OSt | ||
| 005 | 20230621113117.0 | ||
| 008 | 080424s2009 maua 001 0 eng | ||
| 010 | _a 2008018250 | ||
| 020 | _a9780070974289 (alk. paper) | ||
| 020 | _a0070974284 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5823 _b.B387 2008 |
| 082 | 0 | 0 |
_a659.1 _222 |
| 100 | 1 |
_aBelch, George E. _q(Michael A. Belch), _d1951- |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
| 250 | _a3rd Canadian ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2008. |
||
| 300 |
_axiii, 579 p. : _bcol. ill. ; _c29 cm. |
||
| 500 | _aIncludes indexes. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 | _aBelch, Michael A. | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0816/2008018250.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cGENERAL |
||