000			01209cam a22003494a 4500
999			_c1684 _d1684
001			14285210
003			OSt
005			20230621113117.0
008			060303s2007 maua b 001 0 eng
010			_a 2006043829
020			_a0070939853 (alk. paper)
020			_a9780070939851
035			_a(OCoLC)ocm64689024
040			_aDLC _cDLC _dC#P _dBAKER _dNLGGC _dDLC
042			_apcc
050	0	0	_aHF5823 _b.B387 2005
082	0	0	_a659.1 _222
084			_a85.40 _2bcl
100	1		_aBelch, George E. _qMichael A. Belch _d1951-
245	1	0	_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch.
250			_a2nd Canadian ed.
260			_aBoston : _bMcGraw-Hill Irwin, _cc2005.
300			_axiv, 577 p. : _bcol. ill. ; _c29 cm.
504			_aIncludes bibliographical references (p. 763-789) and indexes.
650		0	_aAdvertising.
650		0	_aSales promotion.
650		0	_aCommunication in marketing.
700	1		_aBelch, Michael A.
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2lcc _cGENERAL