| 000 | 00786pam a2200253 a 4500 | ||
|---|---|---|---|
| 999 |
_c1669 _d1669 |
||
| 001 | 1493592 | ||
| 003 | OSt | ||
| 005 | 20230621113116.0 | ||
| 008 | 880808s1989 ilua b 001 0 eng | ||
| 010 | _a 88025684 | ||
| 020 | _a0030081475 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHD9980.5 _b.B38 1989 |
| 082 | 0 | 0 |
_a658.8 _219 |
| 100 | 1 | _aBateson, John E. G. | |
| 245 | 1 | 0 |
_aManaging services marketing : _btext and readings / _cJohn E.G. Bateson. |
| 260 |
_aChicago : _bDryden Press, _cc1989. |
||
| 300 |
_axv, 591 p. : _bill. ; _c25 cm. |
||
| 440 | 4 | _aThe Dryden Press series in marketing | |
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 |
_aService industries _xMarketing _xManagement. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cGENERAL |
||