| 000 | 01360cam a2200337 a 4500 | ||
|---|---|---|---|
| 999 |
_c1661 _d1661 |
||
| 001 | 4018004 | ||
| 003 | OSt | ||
| 005 | 20230621113116.0 | ||
| 008 | 970923s1998 nyu b 001 0 eng | ||
| 010 | _a 97038520 | ||
| 020 | _a0471193674 (cloth : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.H47 1998 |
| 082 | 0 | 0 |
_a658.8 _221 |
| 100 | 1 |
_aSchewe, Charles D., _d1942- |
|
| 245 | 1 | 4 |
_aThe portable MBA in marketing / _cCharles D. Schewe, Alexander Watson Hiam. |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bWiley, _cc1998. |
||
| 300 |
_axiii, 497 p. ; _c26 cm. |
||
| 440 | 4 | _aThe portable MBA series | |
| 500 | _aRev. ed. of: The portable MBA in marketing / Alexander Hiam. c1992. | ||
| 504 | _aIncludes bibliographical references (p. 475-477) and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 0 | 2 |
_aHiam, Alexander. _tPortable MBA in marketing. |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/wiley041/97038520.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley032/97038520.html |
| 856 | 4 |
_3Table of Contents _uhttp://www.loc.gov/catdir/toc/onix02/97038520.html |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cGENERAL |
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