| 000 | 00978cam a2200289 a 4500 | ||
|---|---|---|---|
| 999 |
_c1658 _d1658 |
||
| 001 | 3560631 | ||
| 003 | OSt | ||
| 005 | 20230621113116.0 | ||
| 008 | 980416s1999 njuab b 001 0 eng | ||
| 010 | _a 98023506 | ||
| 020 | _a01392356663 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF1416 _b.K44 1999 |
| 082 | 0 | 0 |
_a658.8/48 _221 |
| 100 | 1 | _aKeegan, Warren J. | |
| 245 | 1 | 0 |
_aGlobal marketing management / _cWarren J. Keegan. |
| 250 | _a2nd Canadian ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _cc1999. |
||
| 300 |
_axiii, 625 p. : _bill., maps ; _c26 cm. |
||
| 440 | 0 | _aPrentice Hall series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aExport marketing _xManagement. |
|
| 650 | 0 |
_aExport marketing _xManagement _xCase studies. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cGENERAL |
||