| 000 | 00938cam a2200265 a 4500 | ||
|---|---|---|---|
| 999 |
_c1653 _d1653 |
||
| 001 | 2996154 | ||
| 003 | OSt | ||
| 005 | 20230621113116.0 | ||
| 008 | 930423s1994 njuab b 001 0 eng | ||
| 010 | _a 93016057 | ||
| 020 | _a0131257250 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.K64 1995 |
| 082 | 0 | 0 |
_a658.8 _220 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing management : _banalysis, planning, implementation, and control / _cPhilip Kotler. |
| 250 | _aCanadian 8th ed. | ||
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice Hall, _cc1995. |
||
| 300 |
_axxiv, 824 p. : _bill. (some col.), col. map ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cGENERAL |
||