000			01848cam a22003734a 4500
999			_c1649 _d1649
001			14263326
003			OSt
005			20230621113116.0
008			060213s2007 njua b 001 0 eng
010			_a 2006004951
015			_aGBA669321 _2bnb
016	7		_a013530615 _2Uk
020			_a0131963341
020			_a9780131963344
020			_a9780131963344
035			_a(OCoLC)ocm63808138
035			_a(OCoLC)63808138
040			_aDLC _cDLC _dBAKER _dC#P _dUKM _dBTCTA _dYDXCP _dDLC
042			_apcc
050	0	0	_aHF5415.13 _b.W5476 2007
082	0	0	_a658.8 _222
100	1		_aWiner, Russell S.
245	1	0	_aMarketing management / _cRussell S. Winer.
250			_a3rd ed.
260			_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2007.
300			_axxix, 500 p. : _bcol. ill. ; _c29 cm.
504			_aIncludes bibliographical references (p. 447-466) and indexes.
505	0		_aMarketing philosophy and strategy -- Marketing and the job of the marketing manager -- A strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Special topic: strategies for service markets.
650		0	_aMarketing _xManagement.
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip068/2006004951.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cGENERAL