| 000 | 01297cam a22003494a 4500 | ||
|---|---|---|---|
| 999 |
_c1635 _d1635 |
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| 001 | 13457832 | ||
| 003 | OSt | ||
| 005 | 20230621113115.0 | ||
| 008 | 040114s2005 nyua b 001 0 eng | ||
| 010 | _a 2004042585 | ||
| 020 | _a0072967625 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.L315 2005 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 | _aLal, Rajiv. | |
| 245 | 1 | 0 |
_aMarketing management : _btext and cases / _cRajiv Lal, John A. Quelch, V. Kasturi Rangan. |
| 250 | _a[1st ed.] | ||
| 260 |
_aNew York, N.Y. : _bMcGraw-Hill/Irwin, _cc2005. |
||
| 300 |
_axiii, 812 p. : _bill. ; _c26 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 | _aQuelch, John A. | |
| 700 | 1 | _aRangan, V. Kasturi | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/mh041/2004042585.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0632/2004042585-d.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cGENERAL |
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