| 000 | 01017cam a2200301 a 4500 | ||
|---|---|---|---|
| 999 |
_c1634 _d1634 |
||
| 001 | 11920928 | ||
| 003 | OSt | ||
| 005 | 20230621113115.0 | ||
| 008 | 000224s2001 ohua b 001 0 eng | ||
| 010 | _a 00026225 | ||
| 020 | _a0324022034 (hardcover) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.13 _b.C95 2001 |
| 082 | 0 | 0 |
_a658.8 _221 |
| 100 | 1 | _aCzinkota, Michael R. | |
| 245 | 1 | 0 |
_aMarketing management / _cMichael R. Czinkota, Masaaki Kotabe. |
| 250 | _a2nd ed. | ||
| 260 |
_aCincinnati : _bSouth-Western College Pub., _cc2001. |
||
| 300 |
_axxv, 598 p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 | _aKotabe, Masaaki. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cGENERAL |
||