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| 008 | 800929s1979 onca b 001 0 eng | ||
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_aHF5415.13 _b.K64 1998 |
| 082 | 0 | 0 |
_a658.8 _219 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing management : _bAnalysis, Planning, Implementation,and Control / _cPhilip Kotler, Ronald E. Turner. |
| 250 | _aCanadian 9th ed. | ||
| 260 |
_aScarborough, Ont. : _bPrentice-Hall of Canada, _cc1998. |
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| 300 |
_axxiv, 787(C1-I31) p. : _bill. ; _c25 cm. |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aTurner, Ronald E., _d1931- _ejoint author. |
|
| 906 |
_a7 _bcbc _corignew _d4 _encip _f19 _gy-gencatlg |
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| 942 |
_2lcc _cGENERAL |
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