| 000 | 01283cam a22003374a 4500 | ||
|---|---|---|---|
| 999 |
_c1617 _d1617 |
||
| 001 | 13258303 | ||
| 003 | OSt | ||
| 005 | 20230621113114.0 | ||
| 008 | 030701s2004 nyua b 001 0 eng | ||
| 010 | _a 2003057663 | ||
| 020 | _a047123057X (cloth) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.2 _b.A14 2004 |
| 082 | 0 | 0 |
_a658.8/3 _222 |
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aMarketing research / _cDavid A. Aaker, V. Kumar, George S. Day. |
| 250 | _a8th ed. | ||
| 260 |
_aNew York : _bJohn Wiley & Sons, _cc2004. |
||
| 300 |
_axvii, 774 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 |
_aKumar, V., _d1957- |
|
| 700 | 1 | _aDay, George S. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley039/2003057663.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/wiley032/2003057663.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0703/2003057663-b.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cGENERAL |
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