000 01033cam a2200301 a 4500
999 _c1616
_d1616
001 14844489
003 OSt
005 20230621113114.0
008 070509s2007 njua b 001 0 eng
010 _a 2007617725
020 _a0471755281 (hbk.)
020 _a9780471755289 (hbk.)
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5415.2
_b.M3823 2007
100 1 _aMcDaniel, Carl D.
245 1 0 _aMarketing research /
_cCarl McDaniel, Jr., Roger Gates.
250 _a7th ed.
260 _aHoboken, NJ :
_bWiley,
_cc2007.
300 _a1 v. (various pagings) :
_bill. ;
_c26 cm. +
_e1 CD-ROM (4 3/4 in.)
500 _a"SPSS 14.0 student version, for Windows 2000, XP, and ME"--CD-ROM.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing research.
700 1 _aGates, Roger H.,
_d1942-
730 0 2 _aSPSS for Windows.
906 _a7
_bcbc
_corigcop
_d3
_encip
_f20
_gy-gencatlg
942 _2lcc
_cGENERAL