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| 003 | OSt | ||
| 005 | 20230621113114.0 | ||
| 008 | 040824s2006 njua b 001 0 eng | ||
| 010 | _a 2004057343 | ||
| 020 | _a0131525425 | ||
| 020 | _a0131548654 | ||
| 035 | _a(OCoLC)ocm56367844 | ||
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_aHF5415.2 _b.M288 2006 |
| 082 | 0 | 0 |
_a658.8/3 _222 |
| 100 | 1 | _aMalhotra, Naresh K. | |
| 245 | 1 | 0 |
_aBasic marketing research : _ba decision-making approach / _cNaresh K. Malhotra, Mark Peterson. |
| 250 | _a2nd ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _c2006. |
||
| 300 |
_axl, 631 p. : _bcol. ill. ; _c29 cm.+ _e1 CD-ROM (4 3/4 in.) |
||
| 504 | _aIncludes bibliographical references (p. 593-600) and indexes. | ||
| 538 | _aFor Windows 98, 2000, XP and Me. | ||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 |
_aPeterson, Mark, _d1956- |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cGENERAL |
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