| 000 | 00886pam a2200289 a 4500 | ||
|---|---|---|---|
| 999 |
_c1609 _d1609 |
||
| 001 | 1126461 | ||
| 003 | OSt | ||
| 005 | 20230621113114.0 | ||
| 008 | 941005s1995 nyua b 001 0 eng | ||
| 010 | _a 94040075 | ||
| 020 | _a0471552542 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.2 _b.A14 1995 |
| 082 | 0 | 0 |
_a658.8/3 _220 |
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aMarketing research / _cDavid A. Aaker, V. Kumar, George S. Day. |
| 250 | _a5th ed. | ||
| 260 |
_aNew York : _bWiley, _cc1995. |
||
| 300 |
_axvi, 783 p.: _bill.; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 |
_aKumar, V., _d1957- |
|
| 700 | 1 | _aDay, George S. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cGENERAL |
||