000 00905nam a2200277 a 4500
999 _c1607
_d1607
001 637687
003 OSt
005 20230621113114.0
008 941107s1995 txua b 001 0 eng
010 _a 93074358
020 _a0030983665
040 _aDLC
_cDLC
050 0 0 _aHF5415.2
_b.C5 1995
082 0 0 _a658.8/3
_220
100 1 _aChurchill, Gilbert A.
245 1 0 _aMarketing research :
_bmethodological foundations /
_cGilbert A. Churchill, Jr.
250 _a6th ed.
260 _aForth Worth :
_bDryden Press,
_cc1995.
300 _axxxiv, 1117, [40] p. :
_bill. ;
_c24 cm.
500 _aStatistics command summary card inserted.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing research.
906 _a7
_bcbc
_corignew
_d2
_eopcn
_f19
_gy-gencatlg
942 _2lcc
_cGENERAL