| 000 | 01387cam a22003614a 4500 | ||
|---|---|---|---|
| 999 |
_c1605 _d1605 |
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| 001 | 13753751 | ||
| 003 | OSt | ||
| 005 | 20230621113114.0 | ||
| 008 | 041018s2006 maua b 001 0 eng | ||
| 010 | _a 2004061068 | ||
| 020 | _a0072966343 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.135 _b.C72 2006 |
| 082 | 0 | 0 |
_a658.8/02 _222 |
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens, Nigel F. Piercy. |
| 250 | _a8th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _cc2006. |
||
| 300 |
_axvii, 726 p. : _bill. ; _c26 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 500 | _aVarious multi-media instructional materials are available to supplement the text. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xDecision making. |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 | _aPiercy, Nigel. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004061068-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0619/2004061068-t.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cGENERAL |
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