| 000 | 01023pam a2200301 a 4500 | ||
|---|---|---|---|
| 999 |
_c1604 _d1604 |
||
| 001 | 1163816 | ||
| 003 | OSt | ||
| 005 | 20230621113114.0 | ||
| 008 | 960814s1997 ilua b 001 0 eng | ||
| 010 | _a 96036235 | ||
| 020 | _a025617802X | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.129 _b.P45 1997 |
| 082 | 0 | 0 |
_a658.8/4 _220 |
| 100 | 1 | _aPelton, Lou E. | |
| 245 | 1 | 0 |
_aMarketing channels : _ba relationship management approach / _cLou E. Pelton, David Strutton, James R. Lumpkin. |
| 260 |
_aChicago, Ill : _bIrwin, _cc1997. |
||
| 300 |
_axxii, 728 p. : _bill. ; _c25 cm. |
||
| 440 | 4 | _aThe Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing channels. | |
| 650 | 0 | _aRelationship marketing. | |
| 700 | 1 | _aStrutton, David. | |
| 700 | 1 | _aLumpkin, James R. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cGENERAL |
||