| 000 | 00853nam a2200277 a 4500 | ||
|---|---|---|---|
| 999 |
_c1602 _d1602 |
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| 001 | 4947834 | ||
| 003 | OSt | ||
| 005 | 20230621113114.0 | ||
| 008 | 970303s1997 txua b 001 0 eng | ||
| 010 | _a 96083162 | ||
| 020 | _a0030177421 | ||
| 040 |
_aDLC _cDLC |
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| 050 | 0 | 0 |
_aHF5415.13 _b.D48 1997 |
| 082 | 0 | 0 |
_a658.8 _221 |
| 100 | 1 | _aDickson, Peter R. | |
| 245 | 1 | 0 |
_aMarketing management / _cPeter R. Dickson. |
| 250 | _a2nd ed. | ||
| 260 |
_aFort Worth : _bDryden Press _cc1997. |
||
| 300 |
_axxxiv, 813 p. : _bcol. ill. ; _c27 cm. |
||
| 440 | 4 | _aThe Dryden Press series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 906 |
_a7 _bcbc _corignew _d2 _eopcn _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cGENERAL |
||