000 01030cam a2200277 a 4500
999 _c1601
_d1601
001 2104616
003 OSt
005 20230621113114.0
008 960212s1997 njuab b 001 0 eng
010 _a 96001649
020 _a0132435101 (case)
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5415.13
_b.K64 1997
082 0 0 _a658.8
_220
100 1 _aKotler, Philip.
245 1 0 _aMarketing management :
_banalysis, planning, implementation, and control /
_cPhilip Kotler.
250 _a9th ed.
260 _aUpper Saddle River, NJ :
_bPrentice Hall,
_cc1997.
300 _a1 v. (various pagings) :
_bill. (chiefly col.), maps ;
_c27 cm.
440 4 _aThe Prentice-Hall international series in marketing
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing
_xManagement.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cGENERAL