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Marketing research / A. Parasuraman, Dhruv Grewal, R. Kishnan.

By: Contributor(s): Material type: TextPublication details: Boston : Houghton Mifflin Co., c2007.Edition: 2nd edDescription: xxii, 638 p. : ill. ; 26 cmISBN:
  • 061866064X (instructor's exam copy)
  • 0618660631 (main student text)
Subject(s): DDC classification:
  • 658.8/3 22
LOC classification:
  • HF5415.2 .P373 2007
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books TMU-LIBRARY HF5415.2 .P373 2007 (Browse shelf(Opens below)) 4610 Available 2017/4610

Includes bibliographical references (p. 581-611) and indexes.

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