Marketing management / Peter R. Dickson.
Material type:
TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press c1997.Edition: 2nd edDescription: xxxiv, 813 p. : col. ill. ; 27 cmISBN: - 0030177421
- 658.8 21
- HF5415.13 .D48 1997
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TMU-LIBRARY | HF5415.13 .D48 1997 (Browse shelf(Opens below)) | 1716 | Available | 2017/1716 |
Includes bibliographical references and indexes.
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