Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2010.Edition: 4th edDescription: xxi, 454 p. : ill. (chiefly col.) ; 28 cmISBN: - 9780136079422 (pbk. : alk. paper)
- 0136079423 (pbk. : alk. paper)
- 659.1 22
- HF5415.123 .C56 2010
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TMU-LIBRARY General stacks | HF5415.123 .C56 2010 (Browse shelf(Opens below)) | 4638 | Available | 2017/4638 |
Includes bibliographical references and index.
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