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Results of search for 'au:"Aaker, David A."'
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Authors
Aaker, David A.
Day, George S.
Kumar, V.
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Topics
Marketing research
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1.
Marketing research /
David A. Aaker, V. Kumar, George S. Day.
by
Aaker, David A
Kumar, V
, 1957-
Day, George S
Edition:
5th ed.
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
New York :
Wiley,
c1995
Availability:
Items available for loan:
TMU-LIBRARY
(1)
Location, call number:
HF5415.2 .A14 1995
.
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2.
Marketing research /
David A. Aaker, V. Kumar, George S. Day.
by
Aaker, David A
Kumar, V
, 1957-
Day, George S
Edition:
8th ed.
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
New York :
John Wiley & Sons,
c2004
Online resources:
Publisher description
Table of contents
Contributor biographical information
Availability:
Items available for loan:
TMU-LIBRARY
(1)
Location, call number:
HF5415.2 .A14 2004
.
star rating
Average : 0.0 out of 5 stars
Place hold
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