TOM MBOYA UNIVERSITY LIBRARY Search for 'su:"Marketing research"'

Marketing research : methodological foundations /

By Churchill, Gilbert A..
Forth Worth : Dryden Press, 1995 .
xxxiv, 1117, [40] p. : , Statistics command summary card inserted. 24 cm..
0030983665

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Marketing research : within a changing information environment /

By Hair, Joseph F..
Boston, Mass. : McGraw-Hill/Irwin, 2006 .
xxvii, 700 p. 26 cm..
0072830875 (alk. paper)

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Marketing research /

By Aaker, David A..
New York : Wiley, 1995 .
xvi, 783 p.: 26 cm..
0471552542

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Marketing research : an applied orientation /

By Malhotra, Naresh K..
Upper Saddle River, N.J. : Prentice Hall, 2003 .
p. cm. 0130337161

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Basic marketing research : a decision-making approach /

By Malhotra, Naresh K..
Upper Saddle River, N.J. : Pearson/Prentice Hall, 2006 .
xl, 631 p. : 29 cm.+.
0131525425 | 0131548654

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Marketing research /

By Burns, Alvin C..
Upper Saddle River, N.J. : Prentice Hall, 2000 .
xxi, 699 p. : 26 cm. +.
0130144118

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Marketing research : methodological foundations /

By Churchill, Gilbert A..
Fort Worth : Harcourt College Publishers, 2002 .
xxvi, 1006 p. : 26 cm..
0030331013

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Marketing research /

By McDaniel, Carl D..
Hoboken, NJ : Wiley, 2007 .
1 v. (various pagings) : , "SPSS 14.0 student version, for Windows 2000, XP, and ME"--CD-ROM. 26 cm. +.
0471755281 (hbk.) | 9780471755289 (hbk.)

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Marketing research /

By Aaker, David A..
New York : John Wiley & Sons, 2004 .
xvii, 774 p. : 26 cm..
047123057X (cloth)

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Marketing research : an applied orientation /

By Malhotra, Naresh K..
Upper Saddle River, NJ : Prentice Hall, 1999 .
xxxv, 763, [61] p. : 26 cm..
0130830445 (case)

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Marketing research /

By Burns, Alvin C..
Upper Saddle River, NJ : Pearson/Prentice Hall, 2006 .
665 p. ; , "SPSS integration"-- Pref. 26 cm..
0131477323

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Exploring marketing research /

By Zikmund, William G..
Australia ; | [Cincinnati, Ohio] : Thomson/South-Western, 2003 .
xxi, 744 p. : , Various multi-media instructional materials, including a web site, are available to supplement the text. 28 cm..
0324181485

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Essentials of marketing research /

By Zikmund, William G..
Mason, Ohio : Thomson/South-Western, 2007 .
xvii, 414 p. : 28 cm..
9780324320879 (pbk.) | 0324320876 (pbk.)

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Marketing research : an aid to decision making /

By Shao, Alan T..
Cincinnati, Ohio : South-Western/Thomson Learning, 2002 .
xxiii, 610 p. : 28 cm..
0324074506 (alk. paper)

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Marketing research /

By Parasuraman, A..
Boston : Houghton Mifflin Co., 2007 .
xxii, 638 p. : 26 cm..
061866064X (instructor's exam copy) | 0618660631 (main student text)

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Marketing research essentials /

By McDaniel, Carl D..
Canada : John Wiley, 2009 .
xxv, 468, [A1-I7] p. : , Various multi-media instructional resources are available to supplement the text. 26 cm..
9780470154113 (pbk.)

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Essentials of marketing research /

By Zikmund, William G..
Australia : Thomson/South-Western, 2003 .
xxi, 452 p. : 28 cm..
9780324182576 (pbk.) | 0324182570 (pbk.)

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Marketing research

By Burns, Alvin C..
Upper Saddle River, N.J. : Prentice Hall, 2000 .
xxi, 645 p. : 26 cm. +.
0130351350 | 9780130351357

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