TOM MBOYA UNIVERSITY LIBRARY Search for 'su:"Advertising"'

Contemporary advertising /

By Arens, William F..
Boston, Mass. : McGraw-Hill, 2006 .
xl, 614 [80]p. : , Includes indexes. 28 cm..
0072964723 (alk. paper)

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Contemporary advertising /

By Arens, William F..
Boston : McGraw-Hill Irwin, 2002 .
1 v. (various pagings) : , Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed. 29 cm. +.
0072415444 (alk. paper) | 0072451769 (CDROM)

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Contemporary advertising /

By Arens, William F..
Boston : McGraw-Hill/Irwin, 2004 .
xlii, 617, [62] p. : , Includes index. 28 cm. +.
0072537728 (alk. paper) | 0071214259 (international : alk. paper)

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Advergaming developer's guide : using Macromedia Flash MX 2004 and Director MX /

By Afshar, Rod,.
Hingham, Mass. : Charles River Media, 2004 .
xiv, 449 p. : 24 cm..
1584503165 (alk. paper)

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Advertising and integrated brand promotion /

By O'Guinn, Thomas C..
Mason, OH : South-Western, Cengage Learning, 2012 .
xii, 693 p. : 29 cm..
9780538473323 (hbk.) | 0538473320 (hbk.)

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Advertising and promotion : an integrated marketing communications perspective /

By Belch, George E..
Boston : McGraw-Hill Irwin, 2007 .
xxvi, 820 p. : 29 cm..
0073101265 (alk. paper) | 9780073101262

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Advertising and promotion : an integrated marketing communications perspective /

By Belch, George E..
Boston : McGraw-Hill Irwin, 2005 .
xiv, 577 p. : 29 cm..
0070939853 (alk. paper) | 9780070939851

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Advertising and promotion : an integrated marketing communications perspective /

By Belch, George E..
Boston : McGraw-Hill Irwin, 2008 .
xiii, 579 p. : , Includes indexes. 29 cm..
9780070974289 (alk. paper) | 0070974284 (alk. paper)

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Advertising & IMC : principles & practice /

By Moriarty, Sandra E..
Boston : Prentice Hall, 2012 .
xxviii, 657 p. : , Rev. ed. of: Advertising : principles & practice. 8th ed. 29 cm..
9780132163644 (alk. paper)

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Advertising, promotion, and other aspects of integrated marketing communications /

By Shimp, Terence A..
Mason, OH : Thomson/South-Western, 2007 .
xxii, 629 p. : , Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. 6th ed. c2003. 29 cm..
0324321430

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Advertising and integrated brand promotion /

By O'Guinn, Thomas C..
Mason, Ohio : Thomson/South-Western, 2006 .
xlviii, 781 p. : 29 cm..
0324289561 (student ed. with InfoTrac) | 0324320159 (student ed.) | 0324317182 (instructor's ed. with InfoTrac)

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Kleppner's advertising procedure /

By Lane, W. Ronald,.
Upper Saddle River, N.J. : Pearson/Prentice Hall, 2005 .
xvii, 766 p. : 29 cm..
0131404121

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Advertising and society : controversies and consequences /

Chichester, U.K. ; | Malden, MA : Wiley-Blackwell, 2009 .
xii, 209 p. : 24 cm..
9781405144094 (hardcover : alk. paper) | 1405144092 (hardcover : alk. paper) | 9781405144100 (pbk. : alk. paper) | 1405144106 (pbk. : alk. paper)

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Canadian advertising in action /

By Tuckwell, Keith,.
Scarborough, Ont. : Prentice-Hall Canada, 2000 .
xvi, 560p. : 25 cm..
0130836834

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Integrated advertising, promotion, and marketing communications /

By Clow, Kenneth E..
Upper Saddle River, N.J. : Prentice Hall, 2010 .
xxi, 454 p. : 28 cm..
9780136079422 (pbk. : alk. paper) | 0136079423 (pbk. : alk. paper)

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Promotional strategy : managing the marketing communications process /

By Engel, James F..
Homewood, Ill. : R.D. Irwin, 1983 .
xv, 655 p., [4] p. of plates : 25 cm..
025602846X

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UnSpun : finding facts in a world of disinformation /

By Jackson, Brooks..
New York : Random House Trade Paperbacks, 2007 .
xii, 195 p. : , Includes index. 21 cm..
9781400065660 (pbk.) | 1400065666 (pbk.)

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