TOM MBOYA UNIVERSITY LIBRARY Search for 'se,phr:"Irwin series in marketing"'

Strategic marketing : Concepts and cases /

By Cravens, David W..
New Jersey : Pearson /prentice hall 2007 .
xxxi, 393 p. : 0131869493

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Principles of advertising & IMC /

By Duncan, Tom.
Chicago, IL : McGraw-Hill/Irwin, 2005 .
xxvii, 774 p. : , Revision of: IMC / Tom Duncan. 1st ed. 2002. 29 cm..
0072537744 (alk. paper) | 0071111182 (international : alk. paper)

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Consumer behavior : building marketing strategy /

By Hawkins, Del I..
Boston : McGraw-Hill Irwin, 2001 .
xxiv, 775 p. : 27 cm +.
0072316020 | 0071214690 (international : alk. paper)

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Consumer behavior : implications for marketing strategy /

By Hawkins, Del I..
Australia: McGraw-Hill Irwin, 2011 .
xix, 649 p. : 27 cm..
9780070287099

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Contemporary advertising /

By Arens, William F..
Boston, Mass. : McGraw-Hill, 2006 .
xl, 614 [80]p. : , Includes indexes. 28 cm..
0072964723 (alk. paper)

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Contemporary advertising /

By Arens, William F..
Boston : McGraw-Hill Irwin, 2002 .
1 v. (various pagings) : , Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed. 29 cm. +.
0072415444 (alk. paper) | 0072451769 (CDROM)

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Contemporary advertising /

By Arens, William F..
Boston : McGraw-Hill/Irwin, 2004 .
xlii, 617, [62] p. : , Includes index. 28 cm. +.
0072537728 (alk. paper) | 0071214259 (international : alk. paper)

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International marketing /

By Cateora, Philip R..
Boston : McGraw-Hill/Irwin, 2005 .
xxxiii, 697 p. : 29 cm. +.
0072833718 (alk. paper)

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Basic marketing : a global-managerial approach /

By Perreault, William D..
Boston, Mass. : McGraw-Hill, 2002 .
xix, 807 [30] p. : , McCarthy's name appears first on the earlier edition. 28 cm..
0070887292

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Basic marketing : a global-managerial approach /

By Perreault, William D..
Boston, Mass. : McGraw-Hill, 2005 .
xxii, 695 [23] p. : , McCarthy's name appears first on the earlier edition. 28 cm..
0070916667

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Marketing channels : a relationship management approach /

By Pelton, Lou E..
Chicago, Ill : Irwin, 1997 .
xxii, 728 p. : 25 cm..
025617802X

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Strategic marketing /

By Cravens, David W..
Boston, Mass. : McGraw-Hill, 2006 .
xvii, 726 p. : , Various multi-media instructional materials are available to supplement the text. 26 cm..
0072966343 (alk. paper)

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Marketing research : within a changing information environment /

By Hair, Joseph F..
Boston, Mass. : McGraw-Hill/Irwin, 2006 .
xxvii, 700 p. 26 cm..
0072830875 (alk. paper)

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Marketing management : text and cases /

By Lal, Rajiv..
New York, N.Y. : McGraw-Hill/Irwin, 2005 .
xiii, 812 p. : 26 cm..
0072967625 (alk. paper)

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International marketing /

By Cateora, Philip R..
Chicago : Irwin, 1996 .
xxiii, 770 p. : 26 cm..
0256139504 | 0256206821 (International student ed.)

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Churchill/Ford/Walker's Sales Force Management /

By Johnston, Mark W..
Boston : McGraw-Hill/Irwin, 2006 .
xvii, 491 p. : 26 cm..
007296183X (alk. paper)

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Retailing management /

By Levy, Michael,.
Boston : McGraw-Hill Irwin, 2004 .
xxxv, 775 p. ; 26 cm. :.
0072497203 (alk. paper) | 007121481X (international : alk. paper)

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New products management /

By Crawford, C. Merle.
Boston, Mass. : McGraw-Hill/Irwin, 2006 .
xx, 540 p. : 24 cm..
0072961449 (alk. paper)

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Strategic logistics management /

By Stock, James R..
Boston : McGraw-Hill/Irwin, 2001 .
xxix, 872 p. : 27 cm..
0256136874 (alk. paper)

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Promotional strategy : managing the marketing communications process /

By Engel, James F..
Homewood, Ill. : R.D. Irwin, 1983 .
xv, 655 p., [4] p. of plates : 25 cm..
025602846X

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Strategic marketing /

By Cravens, David W..
Boston, Mass. : McGraw-Hill, 2006 .
xvii, 726 p. : , Various multi-media instructional materials are available to supplement the text. 26 cm..
0072966343 (alk. paper)

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