TY  - BOOK
AU  - Cravens,David W.
AU  - Piercy,Nigel
TI  - Strategic marketing: Concepts and cases 
SN  - 0131869493
AV  - HD30.28 .D38  2007
PY  - 2007///
CY  - New Jersey
PB  - Pearson /prentice hall
KW  - Marketing
KW  - Management
ER  -