Cravens, David W. <br/><br/>
Strategic marketing :  Concepts and cases / 
David, W. Cravens 
 - 11th ed 
 - New Jersey :  Pearson /prentice hall  2007. 
 - xxxi, 393 p. :  ill. ; 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/><label>ISBN: </label>0131869493 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management.<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HD30.28  / .D38  2007