TY - BOOK AU - Burns,Alvin C. AU - Bush,Ronald F. TI - Marketing research SN - 0130351350 AV - HF5415.2 .B779 2000 U1 - 658.8/3 21 PY - 2000/// CY - Upper Saddle River, N.J. PB - Prentice Hall KW - Marketing research N1 - Includes indexs.(p. 629-642) ER -