Burns, Alvin C. <br/><br/>
Marketing research  
Alvin C. Burns, Ronald F. Bush. 
 - 4th ed. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2000. 
 - xxi, 645 p. :  ill. (some col.) ;  26 cm. +  l computer laser optical disc (4 3/4 in.) 
<br/><br/>Includes indexs.(p. 629-642)  
<br/><br/><br/>System requirements for accompanying computer discs: Windows 95 or Windows NT 3.51 or higher. 
<br/><br/><label>ISBN: </label>0130351350 9780130351357 
<br/><br/><label>LCCN: </label>99047150  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .B779 2000 
<br/><br/><label>Dewey Class. No.: </label>658.8/3