Review of Marketing Research/ 
edited by Naresh Malhotra 
 -  Vol.2 
 - New Delhi, India.:  Prentice-Hal of India,  c2006. 
 - xi,240 p.:  Includes ill.;  24 cm. 
<br/><br/><label>ISBN: </label>9788120333147 
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M34 2006