The (un)common sense of advertising :   getting the basics right / 
Tiwari, Sanjay 
 - NEW DELHI:  Response Books  2003 
 - 322p.  :ill. 
<br/><br/><label>ISBN: </label>9780761997368 
<br/><br/><label>LC Class. No.: </label>HF5823  / .T59 2003