Marketing,8e:  Marketing in the 21st Century/ 
Joel R.Evans,Barry Berman. 
 - New Delhi,India:  biztantra,  c2003. 
 - xxxi,687 (39,23) p.:  Includes index;  26 cm. 
<br/><br/><label>ISBN: </label>9788177223828 
<br/><br/><label>LC Class. No.: </label>HF5415  / .E922 2003