ADVERTISING:  PRINCIPLES AND PRACTICE. 
Ruchi Gupta. 
 - Ram Nagar,New Delhi:  S.Chand & Company Ltd,  c2012. 
 - xi,402 p.:  ill.;  24 cm. 
<br/><br/><label>ISBN: </label>812194001X 
<br/><br/><label>LC Class. No.: </label>HF5351  / .G86 2012