STRATEGIC MARKET MANAGEMENT/ 
David A.Aaker. 
 - 7th ed. 
 - India:  John Wiley,  c2005. 
 - xii,356 p.:  ill.;  22 cm. 
<br/><br/><label>ISBN: </label>9788126516049 
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .A24 2005