why smart marketing is about help not hype Baer, Jay 1969- creator text bibliography nyu 2013 2013 monographic eng

print

xvi, 219 pages : illustrations ; 22 cm "The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut;ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers"-- Jay Baer. Includes bibliographical references and index. Internet marketing Social media Economic aspects Marketing Blogs Customer relations Consumer education BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Consumer Behavior HF5415.1265 .B27 2013 658.8 BUS043000 BUS016000 9781591846666 (hardback) 2013017224 DLC 130523 20230621113252.0 17750348 eng