02448cam a2200409 i 4500 4887 4887 17750348 OSt 20230621113252.0 130523t20132013nyua b 001 0 eng 2013017224 9781591846666 (hardback) DLC eng DLC rda DLC pcc HF5415.1265 .B27 2013 658.8 23 BUS043000 BUS016000 bisacsh Baer, Jay, 1969- Youtility : why smart marketing is about help not hype / Jay Baer. New York, New York : Portfolio/Penguin, [2013] ©2013 xvi, 219 pages : illustrations ; 22 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and index. "The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut;ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers"-- Provided by publisher. Internet marketing. Social media Economic aspects. Marketing Blogs. Customer relations. Consumer education. BUSINESS & ECONOMICS / Marketing / General. bisacsh BUSINESS & ECONOMICS / Consumer Behavior. bisacsh 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 0 0 lcc 0 0 LPL LPL GEN 2022-01-07 PURCHASED 5045.00 0 HF5415. B32 2013 2021/12,608 2022-01-07 00:00:00 12,608 2022-01-07 BK 0 0 lcc 0 0 LPL LPL GEN 2022-01-07 PURCHASED 5045.00 0 HF5415. B32 2013 2021/12,612 2022-01-07 00:00:00 12,612 2022-01-07 BK 0 0 lcc 0 0 LPL LPL GEN 2022-01-07 PURCHASED 5045.00 0 HF5415. B32 2013 2021/12,609 2022-01-07 00:00:00 12,609 2022-01-07 BK 0 0 lcc 0 0 LPL LPL GEN 2022-01-07 PURCHASED 5045.00 0 HF5415. B32 2013 2021/12,610 2022-01-07 00:00:00 12,610 2022-01-07 BK 0 0 lcc 0 0 LPL LPL GEN 2022-01-07 PURCHASED 5045.00 1 HF5415. B32 2013 2021/12,611 2026-10-22 2026-10-08 11:27:26 2026-10-08 12,611 2022-01-07 BK