TY  - BOOK
AU  - Bonk,Kathy
AU  - Griggs,Henry
AU  - Tynes,Emily
ED  - Communications Consortium Media Center.
TI  - The Jossey-Bass guide to strategic communications for nonprofits: a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more
SN  - 0787943738 (acidfree paper)
AV  - HD62.6 .B66 1999
U1  - 659.2/88 21
PY  - 1999///
CY  - San Francisco, Calif.
PB  - Jossey-Bass
KW  - Nonprofit organizations
KW  - Management
KW  - Corporations
KW  - Public relations
N1  - "A publication of the Communications Consortium Media Center." Includes bibliographic references (p. 169-173); The basics of strategic communication -- Understanding the importance of messengers and timing -- Navigating the news media -- Designing a communications plan -- Targeting audiences, conducting research, and developing messages -- Producing effective graphics and printed materials -- Making the most of your resources -- Earning good media coverage -- Selecting and training spokespeople -- Capitalizing on the power of partnerships -- Making paid advertising and public service announcements work -- Responding to a crisis and managing backlash -- Evaluating your results
UR  - http://www.loc.gov/catdir/bios/wiley043/98040285.html
UR  - http://www.loc.gov/catdir/description/wiley035/98040285.html
UR  - http://www.loc.gov/catdir/toc/onix07/98040285.html
ER  -