The a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more Bonk, Kathy 1953- creator Griggs, Henry 1954- Tynes, Emily. Communications Consortium Media Center text bibliography cau San Francisco, Calif Jossey-Bass c1999 1999 1st ed. monographic eng

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xviii, 188 p. : ill. ; 28 cm. The basics of strategic communication -- Understanding the importance of messengers and timing -- Navigating the news media -- Designing a communications plan -- Targeting audiences, conducting research, and developing messages -- Producing effective graphics and printed materials -- Making the most of your resources -- Earning good media coverage -- Selecting and training spokespeople -- Capitalizing on the power of partnerships -- Making paid advertising and public service announcements work -- Responding to a crisis and managing backlash -- Evaluating your results. / Kathy Bonk, Henry Griggs, Emily Tynes. "A publication of the Communications Consortium Media Center." Includes bibliographic references (p. 169-173). Nonprofit organizations Management Corporations Public relations HD62.6 .B66 1999 659.2/88 0787943738 (acidfree paper) 98040285 http://www.loc.gov/catdir/bios/wiley043/98040285.html http://www.loc.gov/catdir/description/wiley035/98040285.html http://www.loc.gov/catdir/toc/onix07/98040285.html http://www.loc.gov/catdir/bios/wiley043/98040285.html http://www.loc.gov/catdir/description/wiley035/98040285.html http://www.loc.gov/catdir/toc/onix07/98040285.html DLC 981027 20230621113227.0 1199902