02396cam a2200409 a 4500 4165 4165 1199902 OSt 20230621113227.0 981027s1999 caua b 000 0 eng 98040285 0787943738 (acidfree paper) DLC DLC DLC HD62.6 .B66 1999 659.2/88 21 Bonk, Kathy, 1953- The Jossey-Bass guide to strategic communications for nonprofits : a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more / Kathy Bonk, Henry Griggs, Emily Tynes. Strategic communications for nonprofits 1st ed. San Francisco, Calif. : Jossey-Bass, c1999. xviii, 188 p. : ill. ; 28 cm. The Jossey-Bass nonprofit and public management series "A publication of the Communications Consortium Media Center." Includes bibliographic references (p. 169-173). The basics of strategic communication -- Understanding the importance of messengers and timing -- Navigating the news media -- Designing a communications plan -- Targeting audiences, conducting research, and developing messages -- Producing effective graphics and printed materials -- Making the most of your resources -- Earning good media coverage -- Selecting and training spokespeople -- Capitalizing on the power of partnerships -- Making paid advertising and public service announcements work -- Responding to a crisis and managing backlash -- Evaluating your results. Nonprofit organizations Management. Corporations Public relations. Griggs, Henry, 1954- Tynes, Emily. Communications Consortium Media Center. Contributor biographical information http://www.loc.gov/catdir/bios/wiley043/98040285.html Publisher description http://www.loc.gov/catdir/description/wiley035/98040285.html Table of Contents http://www.loc.gov/catdir/toc/onix07/98040285.html 7 cbc orignew 1 ocip 19 y-gencatlg lcc BK 0 0 lcc 0 0 LPL LPL GEN 2020-11-17 2017/9961 9961 0 HD62.6 .B66 1999 2020-11-17 00:00:00 2020-11-17 BK