Bonk, Kathy,  1953- <br/><br/>
The Jossey-Bass guide to strategic communications for nonprofits :  a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more 
 Strategic communications for nonprofits 
/ Kathy Bonk, Henry Griggs, Emily Tynes. 
 - 1st ed. 
 - San Francisco, Calif. :  Jossey-Bass,  c1999. 
 - xviii, 188 p. :  ill. ;  28 cm. 
 - The Jossey-Bass nonprofit and public management series .
<br/><br/> &quot;A publication of the Communications Consortium Media Center.&quot; 
<br/><br/>Includes bibliographic references (p. 169-173). 
<br/><br/>The basics of strategic communication -- Understanding the importance of messengers and timing -- Navigating the news media -- Designing a communications plan -- Targeting audiences, conducting research, and developing messages -- Producing effective graphics and printed materials -- Making the most of your resources -- Earning good media coverage -- Selecting and training spokespeople -- Capitalizing on the power of partnerships -- Making paid advertising and public service announcements work -- Responding to a crisis and managing backlash -- Evaluating your results. 
<br/><br/><label>ISBN: </label>0787943738 (acidfree paper) 
<br/><br/><label>LCCN: </label>98040285  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Nonprofit organizations--Management.<br/>Corporations--Public relations.
<br/><br/><label>LC Class. No.: </label>HD62.6  / .B66 1999 
<br/><br/><label>Dewey Class. No.: </label>659.2/88