03234cam a2200421 i 4500 4085 4085 17786735 OSt 20230621113225.0 130621s2013 nyua 000 0aeng 2013023472 9781451685305 (hardback) DLC eng DLC rda DLC pcc HD9969.S6 E35 2013 338.7/687115 B 23 BUS025000 SEL009000 DES005000 bisacsh Ecko, Marc. Unlabel : selling you without selling out / Marc Eckō. New York : A Touchstone book, published by Simon & Schuster, [2013] 289 pages : color illustrations ; 24 cm text rdacontent unmediated rdamedia volume rdacarrier "One of the most provocative entrepreneurs of our time, who started Eckō Unltd out of his parents' garage and turned it into a media empire, Marc Eckō reveals his formula for building an authentic brand or business. Marc Eckō began his career by spray-painting t-shirts in the garage of his childhood home in suburban New Jersey. A graffiti artist with no connections and no fashion pedigree, he left the safety net of pharmacy school to start his own company. Armed with only hustle, sweat equity, and creativity, he flipped a $5,000 bag of cash into a global corporation now worth $500 million. Unlabel is a success story, but it's one that shares the bruises, scabs, and gut-wrenching mistakes that every entrepreneur must overcome to succeed. Through his personal prescription for success--the Authenticity Formula--Eckō recounts his many innovations and misadventures in his journey from misfit kid to the CEO. It wasn't a meteoric rise; in fact, it was a rollercoaster that dipped to the edge of bankruptcy and even to national notoriety, but this is an underdog story we can learn from: Ecko's doubling down on the core principles of the brand and his formula for action over talk are all lessons for today's entrepreneurs. Ecko offers a brash message with his inspirational story: embrace pain, take risks, and be yourself. Unlabel demonstrates that, like or not, you are a brand and it's up you to take control of it and create something authentic. Unlabel is a groundbreaking guide to channeling your creativity, finding the courage to defy convention, and summoning the confidence to act and be competitive in any environment"-- Provided by publisher. Ecko, Marc. T-shirt industry United States. Clothing trade United States. Businessmen United States Biography. Branding (Marketing) Entrepreneurship. BUSINESS & ECONOMICS / Entrepreneurship. bisacsh SELF-HELP / Creativity. bisacsh DESIGN / Fashion. bisacsh Cover image http://www.netread.com/jcusers2/1247/305/9781451685305/image/lgcover.9781451685305.jpg 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 0 0 lcc 0 0 LPL LPL GEN 2020-11-12 DONATION TEXTBOOK FOR CHANGE CANADA 0 HD9969. E35 2013 2017/11,975 2020-11-12 00:00:00 11,975 2020-11-12 BK