Business marketing management :  a strategic view of industrial and organizational markets / 
Hutt, Michael D ; Speh W. Thomas  
 - 7th ed. 
 - New York :  Harcourt College Publishing ,  2001. 
 - xxxi,716 p,: 
<br/><br/><label>ISBN: </label>0030291798 
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .H87  2001