the quest for competitive advantage Gamble, John (John E.) creator Thompson, Arthur A. 1940- text nyu New York, NY McGraw-Hill/Irwin c2013 2013 3rd ed. monographic eng

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xl, 519 p. : col ill. ; 26 cm. Concepts and techniques for crafting and executing strategy -- What is strategy and why is it important? -- Charting a company's direction : vision and mission, objectives and strategy -- What are the industry's driving forces of change and what impact will they have? -- Evaluating a company's resources, cost position, and competitiveness -- The five generic competitive strategies -- Supplementing the chosen competitive strategy : other important business -- Strategies for competing in international markets -- Corporate strategy : diversification and the multibusiness company -- Strategy, ethics, and corporate social responsibility -- Superior strategy execution : another path to competitive advantage -- Cases in crafting and executing strategy -- Indexes -- Organization -- Subject -- Name. John E. Gamble, Arthur A. Thompson, Jr., Margaret A. Peteraf. Includes index. Strategic planning Business planning Competition Strategic planning Case studies HD30.28 .G35 2013 658.4/012 9780078029288 (alk. paper) 0078029287 (alk. paper) 2011046965 DLC 111118 20230621113215.0 17050228