01930cam a2200337 a 4500 3722 3722 17050228 OSt 20230621113215.0 111118s2013 nyua 001 0 eng 2011046965 9780078029288 (alk. paper) 0078029287 (alk. paper) DLC DLC HD30.28 .G35 2013 658.4/012 23 Gamble, John (John E.) Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Arthur A. Thompson, Jr., Margaret A. Peteraf. 3rd ed. New York, NY : McGraw-Hill/Irwin, c2013. xl, 519 p. : col ill. ; 26 cm. Includes index. Concepts and techniques for crafting and executing strategy -- What is strategy and why is it important? -- Charting a company's direction : vision and mission, objectives and strategy -- What are the industry's driving forces of change and what impact will they have? -- Evaluating a company's resources, cost position, and competitiveness -- The five generic competitive strategies -- Supplementing the chosen competitive strategy : other important business -- Strategies for competing in international markets -- Corporate strategy : diversification and the multibusiness company -- Strategy, ethics, and corporate social responsibility -- Superior strategy execution : another path to competitive advantage -- Cases in crafting and executing strategy -- Indexes -- Organization -- Subject -- Name. Strategic planning. Business planning. Competition. Strategic planning Case studies. Thompson, Arthur A., 1940- 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 0 0 lcc 0 0 LPL LPL GEN 2020-10-21 DONATIONS 0 HD30.28 .G35 2013 2017/11,917 2020-10-21 00:00:00 11,917 2020-10-21 BK